We’re becoming Audika
Hidden Hearing is rebranding to Audika on 30th June. During this transition, you may see references to both brands across our website. Rest assured, it’s still the same expert team providing the same high level of care. Read more here
New hearing aids: is it time to upgrade?
You might be considering getting new hearing aids if:
- You want to experience the highest sound quality available
- You have noticed changes in your hearing ability
- Your hearing aids don’t seem to be working properly
- Your hearing needs have changed (due to either health or lifestyle changes)
These are the common reasons for wanting an upgrade – you can learn more about each below.
And if you're new to hearing aids, you can find out more about how to find the right type for you:
Hearing aids: what to know about types, features and prices
Guide to finding the right hearing aid: 3-step guide to choosing the right hearing aid model
1. You want to experience the highest sound quality available

Today’s digital hearing aids are smarter than ever. Their advanced technology can offer a level of speech understanding that is close to normal hearing (compared to previous generations of hearing aids). They include new features and benefits, which:
- Support your brain in differentiating between speech and background noise
- Improve comprehension and reduce fatigue
- Adjust automatically to the specific listening situation in order to optimise performance
- Connect easily to various electronic devices (TVs, computers, smartphones, etc.)
- Have more options for size, fit and colour preferences
- Include invisible hearing aids
- Are comfortable
2. You have noticed changes in your hearing ability

Whether you wear hearing aids or not, age-related hearing loss can worsen over time, so we recommend an annual check-up with your hearing care expert. You might notice that you don’t get the same performance from your hearing aids as you once did. It could be that your hearing loss level has changed beyond the range of your current hearing aids.
Book a free hearing test
Answering 'yes' to the following questions will help you decide whether you need to upgrade or adjust your current hearing aids:
- Do you turn up the volume on your hearing aids more often than you used to?
- Do you not hear as well with your hearing aids as you used to?
If you bought your hearing aids at Audika, you'll be invited for a check-up every six months as part of our aftercare programme. At these regular check-ups, you'll get the chance to have adjustments made to your hearing aids, so that your hearing aids continue to get the best out of your hearing aids.
Do you want to try our new hearing aids risk free?
3. Your hearing aids don’t seem to be working properly

Hearing aids usually last between three to seven years. The length of this timeframe depends on various factors. For example, how well the hearing aid was built, how well the hearing aid is maintained, and how much wear and tear the hearing aid goes through while being worn will all impact its lifespan.
If you experience any of the following changes in your hearing aids, you might want to consider getting them adjusted or repaired, or getting a new device:
- Does your hearing device buzz, whistle or give feedback?
- Do you have trouble hearing speech in noisy situations?
- Do you have trouble hearing phone conversations?
- Are your hearing aids not working as well as they used to?
- Is it more tiring using your hearing aids than it used to be?
You're always welcome to contact us so we can find out if your hearing aid can be fixed by adjusting or repairing it.
Hearing aid adjustment and repair
Oticon Zeal™
Finally. Discover the first hearing aid to it all.
- Discreet design that sits comfortably and securely in your ear.
- Supports you in conversations using intelligent sound processing.
- Connects to your favourite devices so you don't miss out.
- Up to 20 hours of battery life - plus you can charge on the go.
- Ready to wear the same day, no need to wait.
Oticon Own SI™
Oticon's most discreet hearing aids to date.
- Breakthrough AI technology trained on millions of complex sounds to provide a natural-like representation of sound and speech.
- Stabilisation features designed to detect and manage disruptive noises so you can enjoy the moment without interruption.
- Discreet design that is truly invisible in 9 out of 10 ears.
Oticon Intent™
Oticon's next-generation hearing solution
Engage in life like never before with a revolutionary hearing solution designed to fit seamlessly into your life.
- Experience improved speech quality and listening comfort.
- Designed to be discreet so you can go about your daily life with confidence.
- Stay connected with fast charging and seamless connectivity to other devices.
Oticon Real™
Oticon’s intelligent hearing solution
At Audika, we want conversations to flow naturally everywhere you go. With Oticon Real™ you can experience:
- Exceptional speech clarity
- Significant reduction in listening effort
- Groundbreaking innovation for managing wind and disruptive sounds
Oticon Own™
Oticon's fully custom hearing solution
No two people are alike, and the same goes for our ears.
Oticon Own™ is tailored to each user for the most comfortable fit.
- Personalized to fit your needs and lifestyle
- Superior listening experience
- Easy connectivity to your devices
Bernafon Alpha™
Impressive sound quality
Bernafon Alpha™ delivers impressive sound quality. This leading Swiss technology is designed to give you an individual, entry-level solution:
- Fulfils the basic need to hear and understand sound
- Removes unwanted noise and disruptive feedback
- Available in several colours
Bernafon Encanta™
Exceptional sound quality that helps you to get the most out of life’s special moments.
Bernafon EncantaTM comes in different technology levels to suit your lifestyle, but all models come with:
- Advanced Bluetooth® wireless technology
- A unique ‘Music Experience’ program
- Fast and efficient rechargeability
4. Your hearing needs are different (due to either health or lifestyle changes)

You might need new hearing aid features or technology if your hearing needs at work, home or in social settings have changed. For example, perhaps you were originally fitted for hearing aids based on a quieter lifestyle.
So if you've experienced certain lifestyle changes – like moving into a group home or getting involved in more social activities – you may have a new need for hearing aids with more power, or new capabilities.
Try for 60 risk-free days
You can also use our three-step guide to finding hearing aids that suit your current hearing needs:
Guide to choosing the right hearing aids