We’re becoming Audika
Hidden Hearing is rebranding to Audika on 30th June. During this transition, you may see references to both brands across our website. Rest assured, it’s still the same expert team providing the same high level of care. Read more here
Age-related hearing loss (presbycusis)
What is age-related hearing loss?
Age-related hearing loss, also known as presbycusis, is the gradual decline in hearing that occurs with age. It's the most common type of hearing loss and typically affects both ears, worsening over time. While there's no cure, various treatments can help manage the condition and improve communication.
This type of hearing loss usually affects both ears.
Depending on certain factors, age-related hearing loss can start as early as in your 30s or 40s, and usually increases gradually over time.
It’s one of the most common conditions affecting older and elderly adults.
What causes age-related hearing loss?
The main cause of age-related hearing loss is ageing.
It’s usually due to changes in your inner ear which happen as you get older. There are several factors that have an impact on developing age-related hearing loss, such as:
- Genes
- Certain medical conditions
- Side effects of certain drugs and medications
- Age
- Smoking
- Repeated exposure to loud noises
Did you know?
While men are more likely to develop a hearing loss in higher frequencies, women often have hearing loss in lower frequencies.
The frequency of your hearing loss refers to which sounds you are having trouble hearing: high-pitched or low-pitched.
Book a free test for age-related hearing loss
6 common signs and symptoms of age-related hearing loss
The signs and symptoms of age-related hearing loss can vary from person to person, but some of the most common symptoms include:
How is age-related hearing loss treated?
If you have age-related hearing loss (presbycusis), the best treatment will depend on your overall health, age and the severity of the loss.
The most common treatment for age-related hearing loss is hearing aids, but the treatment may also include using assistive devices and/or learning lip reading techniques.
How can you protect your hearing as you age?
Age-related hearing loss is irreversible, so prevention is really important. Some of the most effective ways to help prevent it include:
- Avoiding (or reducing exposure to) excessively loud noises
- Avoiding smoking
- Seeking treatment for hearing health conditions (such as ear infections)
- Wearing ear protection in loud environments (e.g. ear plugs or ear defenders)
Oticon Zeal™
Finally. Discover the first hearing aid to it all.
- Discreet design that sits comfortably and securely in your ear.
- Supports you in conversations using intelligent sound processing.
- Connects to your favourite devices so you don't miss out.
- Up to 20 hours of battery life - plus you can charge on the go.
- Ready to wear the same day, no need to wait.
Oticon Own SI™
Oticon's most discreet hearing aids to date.
- Breakthrough AI technology trained on millions of complex sounds to provide a natural-like representation of sound and speech.
- Stabilisation features designed to detect and manage disruptive noises so you can enjoy the moment without interruption.
- Discreet design that is truly invisible in 9 out of 10 ears.
Oticon Intent™
Oticon's next-generation hearing solution
Engage in life like never before with a revolutionary hearing solution designed to fit seamlessly into your life.
- Experience improved speech quality and listening comfort.
- Designed to be discreet so you can go about your daily life with confidence.
- Stay connected with fast charging and seamless connectivity to other devices.
Oticon Real™
Oticon’s intelligent hearing solution
At Audika, we want conversations to flow naturally everywhere you go. With Oticon Real™ you can experience:
- Exceptional speech clarity
- Significant reduction in listening effort
- Groundbreaking innovation for managing wind and disruptive sounds
Oticon Own™
Oticon's fully custom hearing solution
No two people are alike, and the same goes for our ears.
Oticon Own™ is tailored to each user for the most comfortable fit.
- Personalized to fit your needs and lifestyle
- Superior listening experience
- Easy connectivity to your devices
Bernafon Alpha™
Impressive sound quality
Bernafon Alpha™ delivers impressive sound quality. This leading Swiss technology is designed to give you an individual, entry-level solution:
- Fulfils the basic need to hear and understand sound
- Removes unwanted noise and disruptive feedback
- Available in several colours
Bernafon Encanta™
Exceptional sound quality that helps you to get the most out of life’s special moments.
Bernafon EncantaTM comes in different technology levels to suit your lifestyle, but all models come with:
- Advanced Bluetooth® wireless technology
- A unique ‘Music Experience’ program
- Fast and efficient rechargeability
Age-related hearing loss FAQs
-
Age-related hearing loss happens gradually. In most cases, it affects both ears. It often begins in your 50s and increases gradually over time.
-
You can book a free hearing test call us on 0800 0372 080 and you’ll get your results on the same day as your appointment.
-
Most people with age-related hearing loss can be treated with hearing aids, which can help you to hear and communicate more easily. Only a very small percentage of hearing loss cases require medical treatments and/or surgical procedures. Follow the link for more information about hearing loss treatment.
-
Age-related hearing loss is irreversible since it’s caused by damage to sensory cells which can't be restored. But this type of hearing loss can be treated effectively with hearing aids.
Grace Sims completed her Bachelor of Science in Audiology at the University of Bristol and has previously worked in the ENT department at Southmead Hospital in Bristol. She joined Audika in 2014 and is an audiologist at the Cheltenham clinic. She has been a practice educator for four years and is now an Audika mentor.
Last reviewed 2025-07-01