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We’re becoming Audika
Hidden Hearing is rebranding to Audika on 30th June. During this transition, you may see references to both brands across our website. Rest assured, it’s still the same expert team providing the same high level of care. Read more here

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Keep up to date on all hearing-related topics

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Hearing loss
Hearing aids
Tinnitus
Ear wax
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Hearing aid accessories
Protect your hearing in loud music environments like festivals and concerts

Love your ears: protecting your hearing at festivals and live music events

• 3 min read

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Fitted isnt finished

Why Olympian Tessa Sanderson Is Urging the Nation: “Fitted Isn’t Finished”

• 3 min read

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Fitted isnt finished | Audika

BBC Morning Live feature for Fitted Isn’t Finished

• 3 min read

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Fitted isnt finished | Audika

New research reveals that early support is crucial for hearing aid success

• 3 min read

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Audika | Case Study

“Poorly adjusted hearing aids nearly ended my career, but the right aftercare changed everything”

• 3 min read

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Tessa Sanderson talks about hearing loss

“My hearing aid nightmare wrecked my confidence – until the right support changed everything”

• 3 min read

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Hearing specialist performing an ear examination on an older woman

Healthy ear wax: a brief overview

• 4 min read

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Blossoming spring flowers bathed in warm sunlight, evoking a sense of renewal and tranquility.

5 Sounds of Spring

• 3 min read

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Audika

Helping you stay connected across generations

• 3 min read

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Fitting a hearing aid into a patient’s ear

Meet the experts… Rachel Smith

• 3 min read

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Can a common cold impact hearing ability

Could a common cold affect your hearing?

• 3 min read

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Oticon Zeal hearing aids with a modern design, featuring red and blue models, showcased between a man and woman indoors.

The first hearing aid to do it all – unseen

• 4 min read

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Autumn leaves in warm sunlight against a bright blue sky.

5 Sounds of Autumn

• 3 min read

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Hearing aid highlighted for discreet hearing support.

Struggling to Hear Conversations? It Could Be Cookie-Bite Hearing Loss

• 4 min read

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Senior woman wearing a pink robe, seated indoors with natural light and plants in the background.

Queen of Harley Street: “The difference hearing aids make is life changing!”

• 3 min read

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A couple consulting with an audiologist about hearing care solutions

Top tips for addressing a loved one’s hearing loss

• 3 min read

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Five cups of latte with intricate foam art on a rustic wooden surface.

Coffee and tinnitus

• 3 min read

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Senior man in a plaid shirt standing outdoors in a town center with shops in the background.

“It felt like someone had switched the world back on.”

• 4 min read

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Lady with blonde hair wearing a DeafMetal hearing aid earring accessory

Deafmetal® at the V&A 2025

• 3 min read

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Hearing specialist performing an ear examination on an older woman

The weird and wonderful world of ear wax

• 5 min read

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Smiling older woman standing outdoors near a waterfront path, with greenery and sunlight in the background.

“I’m wearing my new hearing aids every day – I hardly notice them!”

• 4 min read

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Roaring lion showcasing its open mouth and sharp teeth.

Top 10 loudest animals in the world

• 4 min read

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Hearing sensitivity levels and sound frequency visualization

Your guide to auditory processing disorder (APD): symptoms, causes and treatment

• 3 min read

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Facts about ear growth and balance highlighted with visuals of a man indoors and practicing yoga outdoors’

10 interesting facts about your ears

• 5 min read

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DJ wearing hearing aids while performing at an indoor event.

Top DJ’s wake-up call to love his ears as much as the music!

• 4 min read

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Protect your hearing health – love your ears

Protect your ears: celebrate World Hearing Day with safe listening habits!

• 3 min read

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Woman smiling while holding a box containing new hearing aids, standing next to a hearing care specialist at a clinic.

“I’d been living in a muted version of the world for years!”

• 3 min read

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Audika | Oticon Intent

How to look after your hearing aid

• 3 min read

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Audika Give Back Programme donation recipients standing against a plain wall, with one person holding a Audika branded bag.

“I’ll be able to be part of the conversation this Christmas!”

• 4 min read

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Elderly couple walking arm-in-arm through a snowy park, dressed in warm winter clothing.

6 ways to care for your ears this winter

• 5 min read

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Yellow smiley face stress ball on a plain background, symbolizing happiness and positivity.

5 ways hearing aids could improve your well-being

• 3 min read

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Person touching their ear, possibly experiencing tinnitus symptoms

Could a cure for tinnitus be on the horizon?

• 3 min read

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Hearing aids transformed daily life and enabled horseback riding confidence - Audika case study.

Hearing aids absolutely enrich my life!

• 3 min read

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Three women of different ages smiling and embracing closely outdoors, with greenery in the background.

How we're supporting Alzheimer’s Society

• 3 min read

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Child plugging ears with fingers, addressing ear-popping sensation.

Why do our ears pop?

• 3 min read

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Cat wearing headphones next to a smartphone on grass.

Things you didn’t know about cats and their hearing

• 3 min read

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hearing care professional handing over a gift box to an elderly person as part of a give back program

World War II RAF veteran receives free, state-of-the-art hearing aids

• 4 min read

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Renowned conductor leads an orchestra after successful hearing restoration

Leading musical director gets his hearing back!

• 4 min read

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Hearing care professionals assisting a client with hearing aid options in a modern clinic setting.

Your step-by-step guide to buying hearing aids

• 4 min read

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White long-tailed tit perched on a branch in a natural setting.

Can the sounds of nature increase your levels of well-being?

• 3 min read

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Man outdoors wearing a jacket and binoculars around his neck

“You realise how brilliant hearing aids are when you want to indulge in nature.”

• 3 min read

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Woman in a forest wearing a blue jacket and binoculars around her neck.

“I realised how much I was missing out on…”

• 4 min read

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Senior woman holding a hearing aid with a blurred crowd in the background.

Audika supports World Hearing Day 2024

• 4 min read

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Audika | Oticon Intent

Engage in life like never before: Introducing Oticon Intent™

• 4 min read

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Close-up of an owl’s face showcasing sharp vision and keen hearing abilities.

The top 10 animals with the best hearing

• 4 min read

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Older adult in a blue shirt appearing unsteady, emphasizing the connection between hearing aids and fall prevention.

Hearing loss & falls: the link, the risks, and what you can do about it

• 4 min read

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Woman in a red blouse sitting on a patterned couch in a festive living room decorated with lights, books, and holiday ornaments.

6 tips for navigating Christmas with hearing loss

• 4 min read

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Range of hearing aids displayed, including a close-up of a discreet in-ear model held between fingers.

“I love communicating with people, and now I’ll be able to do that!”

• 4 min read

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Invisible hearing aids placed on an open palm against a dark blue background.

80-year-old Ukrainian refugee gifted state-of-the-art hearing aids

• 4 min read

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Hearing dog Luna lying on green grass.

Hearing Dog Luna turns two

• 4 min read

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England deaf football team celebrating victory outdoors with medals and a trophy.

Audika step in to help England’s Deaf Women’s Football Team

• 3 min read

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Hearing aid resting on an open palm

Are hearing aids worth the money?

• 3 min read

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World Sleep Day 2023 logo with the text ’Sleep is Essential for Health.’

Trouble sleeping? It could be your hearing…

• 4 min read

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Oticon Real hearing aids with close-up view of a person wearing one, showcasing modern design and advanced features.

Comfort and clarity: introducing the Oticon Real™

• 4 min read

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Woman in a pink blazer holding a hand to her ear, symbolizing listening and hearing awareness.

Audika support World Hearing Day 2023

• 4 min read

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Custom in-the-ear hearing aids Oticon Own resting on an open palm, alongside a CES 2023 Innovation Awards Honoree badge.

The award-winning Oticon Own™

• 4 min read

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Hearing assistance dog wearing a maroon vest looking up attentively.

Luna the hearing dog: 18-month update

• 4 min read

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Avoid using cotton swabs for ear cleaning.

Why do we have ear wax?

• 4 min read

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Blonde woman outdoors wearing a black jacket near a fenced area.

Facing up to hearing loss changed my life!

• 4 min read

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Hearing sensitivity levels and sound frequency visualization

How do human hearing thresholds compare to those of other animals?

• 2 min read

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Range of hearing aids displayed, including a close-up of a discreet in-ear model held between fingers.

Oticon Own™: pioneering, invisible hearing aid technology

• 3 min read

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Protect your hearing health – love your ears

Why you should Love Your Ears

• 5 min read

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Seafood platter with grilled shrimp, scallops, lobster, and lemon wedges alongside asparagus and dipping sauce

Can foods help relieve tinnitus?

• 4 min read

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Child holding a doll with a matching hearing aid, highlighting inclusive hearing care solutions.

From Strictly to Barbie – is the perception of deafness, hearing loss and hearing aids changing?

• 4 min read

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Determine Your Hearing Age with Hearing Test Displayed on Screen

Does this viral TikTok video really tell you how old your hearing is?

• 3 min read

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Man using iPhone to control Bluetooth hearing aids with garden background

Oticon’s ‘Made for iPhone’ hearing aids

• 5 min read

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Nutrient-rich foods that support hearing health, including fruits, vegetables, nuts, and seeds.

5 foods to help your hearing health

• 3 min read

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Man wearing hearing aids seated on an airplane with a flight attendant in the aisle.

What To Do With Your Hearing Aids When Flying

• 3 min read

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Hearing assistance dog with a white and brown coat standing on a grassy field.

Hearing Dog Luna turns one

• 4 min read

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Fitting a hearing aid into a patient’s ear

5 ways to care for your hearing as you get older

• 3 min read

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Hearing dog puppy wearing a red training coat standing on grass.

Hearing Dogs: A life-changing partnership

• 5 min read

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Couple enjoying the outdoors by a scenic lake wearing warm winter hats

“It’s the little things that you miss the most…”

• 5 min read

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Sound of Metal movie poster featuring an intense drumming scene with Riz Ahmed and Olivia Cooke’s names displayed.

Sound of Metal and the depiction of hearing loss

• 5 min read

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CODA movie poster featuring Sundance Film Festival awards

CODA – Breaking down barriers for deaf actors

• 4 min read

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Only Murders in the Building promotional poster with stylized characters and bold text design

Only Murders in the Building – a glimpse into a world without hearing

• 5 min read

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Senior woman in a blue blouse leaning against a mirror, reflecting on hearing health.

Lindy Pieri shows that when it comes to hearing loss, age really is just a number

• 5 min read

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Senior couple embracing and supporting each other, representing emotional connection and challenges of hearing loss.

Love your ears – it could make you happier

• 3 min read

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Bluetooth-connected hearing aids with Oticon streaming equalizer displayed on a smartphone screen.

Hearing aids, headphones and the timeline of hearable tech

• 5 min read

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Older couple sitting together in a theater or event setting.

And Just Like That… it’s two steps forward, one step back

• 5 min read

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Tracey White hearing care success story featuring personalized treatment solutions.

Swimming teacher’s hearing aids let her hear some sounds for the very first time

• 5 min read

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Audika team celebrating achievement at an Investors in People event.

Audika’s commitment to excellence pays off!

• 3 min read

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Saxon frontman Biff Byford performing on stage under dramatic lighting.

Saxon frontman, Biff Byford, talks rock ‘n’ roll and hearing loss

• 3 min read

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Assistance dog for individuals with hearing impairments

Luna – our sponsored puppy (update)

• 3 min read

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Hearing aid compatibility with mask straps using an extender.

Hearing aids and face masks

• 3 min read

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